Mid-year Report
Kate M. & Alex. B
Problem Space
Interactive art is an emerging domain of media that currently lacks tools that are approachable for entry level users and established artists.
The latter by opportunity cost
The former is typically barred by financial cost
Customer Description
Established Artist
Looking for a path into the interactive AR space
Early in Career (EIC) Artist
Trying to start out, doesn’t have experience with many industry tools
Hobbyist
Primary goal is learning and scraping together projects
Proposed Solution
Smaller feature set than many industry standards
More affordable and easier to learn
Focused in on interactivity
Integrating physical world & digital creations to make projected art
Simulations and Live View of end result enables easier workflow
Workflow Prototype
Scan
Bringing 3D geometry into the virtual environment
Identify
Choose key features between models and environment
Connect
User selects interactions between features from a interaction set
Direct
Using the model of the space, simulate how projections and interactions play out
Perform
Display the art!
Value of Solution
Reduce barrier to entry by being approachable, easier to learn than existing apps
Lower the cost barrier to entry to allow emerging artists to grow their skills and learn
Enable users to play with interactivity as a medium, innovate on new ways to interact with art
Risks and Issues
- Despite the risk, this path provides more freedom for us to prioritize the features our market needs without extra baggage
- We are targeting an underserved segment that currently has few players – none of which are B2C focused
- Risk of other players targeting this same segment
Summary of Status
- Semester spent better understanding problem space
- Clear market segment demographic
- Developed a clear mission driven solution to problem
- Currently have product idea, list of features, wireframe of workflow
Next Steps
- Run our product mockups by users and accordingly adapt
- Build out essential features of our product - 3d viewer, projection mapping
- Integrate with other workflow tooling